Total score: 142 Agency : BBH London

FRANKLIN (score – 15): Corny tag line but at least the overall gold tone is effective and somewhat appealing. SASSA (score – 46): The choice of jewelry is cool, and the photography and design create warm emotion. It made me rethink a metal I haven’t worn in a decade, and that is exactly the point of advertising. KRODEL (score – 43): This series of ads is juicy, sultry and effective. The small text in the lower corner adds a cool component telling viewers to download a gold catalog or locate a store by texting the word gold from their phone. PIERCE (score – 38): The gold ingot is well leveraged as a powerful icon that solidly translates the investment quality of the metal and its rich history of luxury. The added effort in harmonizing the yellow/gold color tones ties it all together and makes these ads sing.