BACCARAT
Total score: 163
Agency : La Tout Petit Agence

FRANKLIN (score – 42): Fantastic blend of Weimar era decadence and chic. Extremely expensive looking.

KRODEL (score – 45): Edgy, sophisticated, fashion forward and tres European. The reader gets a voyeuristic snapshot of private moments where the jewelry happens to play a key role.

PIERCE (score – 34): The ads are black and white in tribute to the fun, flirtatious glamour of the “silent film era” — not simply to break out of the “clutter of color”. The period-inspired photography is soft, sensual, out-of-the-ordinary and well executed.

SASSA (score – 42): Anyone can stick a pretty girl in an ad and make her wear jewelry. But Baccarat creates a mood, a backstory, and a cool, retro vibe. I want to be that girl. I can’t say the same for most supermodels.