(Kansas City, MO) Total score: 94 Agency : The Collaboration

MOLOFSKY (score – 21): Easy-to-read white text on a black background is perfect for on the move viewing, and a clever tagline references both marriage and jewelry in one fell swoop. A nonchalant reference to attainable starting prices is inclusive, rather than sounding like a sale. WEINHEIM (score – 21): Another ad from Tivol that is elegant, simple and works in tandem with the magazine and newspaper ads. Great headline — the message has the added humor gently chiding that in marriage, there will be many times to compromise. KENSINGER (score – 40): The challenge for billboards is getting your message across in a matter of seconds. Tivol achieved this by using three primary elements: big bold ring image, headline and brand identification. DERICCO (score – 12): A simple, elegant image and a two-word headline says it all. The copy is effective in communicating volumes about the importance of this purchase in practical as well as emotional terms.