Total score: 141 Agency : Division Creative Group

FRANKLIN (score – 30): The creative use of shadow and color makes this a standout. KRODEL (score –48): The color choice, font text and jewelry selection of this ad were magnifique! The shadowing of the jewelry was a little eerie, though. PIERCE (score – 38): The pure simplicity of this ad gets it done. The contrast between the flowing, soft-edged, rich green background and the clean lines of the platinum rings makes the ad pop. SASSA (score – 25): Bold, sharp photography really shows the strong, simple beauty of these platinum rings. I kind of like the colored background, but the shadow was confusing.