(Locations in CA, IL & TX) Total score: 108 Agency : The Ad Store

MOLOFSKY (score – 32): By tapping into a familiar scenario (nerves surrounding the perfect proposal) using a humorous slant, the listener gets the sense that Robbins Bros understands the dilemma of the modern man. WEINHEIM (score – 33): They offer a unique service and give the website to connect to. This campaign is hilarious and a great solution in the medium of radio where you can’t rely on a picture to get your message through. KENSINGER (score – 21): The reason I feel this is the best radio spot is the lighthearted story combined with the very smart push-to-web strategy allowing for opportunities to have a dialogue with potential customers. DERICCO (score – 22): The script was funny and clever, and kept my attention throughout. I thought the concept of the spots was clever and humorous.